Nigeria’s creative sector gains momentum with new leadership
Summary and headline written by AI from the source article. How we work
In Nigeria, Sarah Boulos recently became president of the Council of Global Change after dedicating over twenty years to supporting the country’s creative industries.
Boulos, born in Burkina Faso with French, American, and Lebanese heritage, founded the Society for the Performing Arts in Nigeria to nurture young talent. Her work reflects a broader growth within Nigeria’s “Orange Economy”, its creative sector, which includes artists, producers, and entrepreneurs like Bolanle Austen-Peters of Terra Kulture.
Terra Kulture signed a partnership with the International Finance Corporation, a part of the World Bank Group, on January 30, 2026, to expand creative infrastructure and skills development across Nigeria. This partnership acknowledges the creative economy’s importance for job creation and entrepreneurship. Beyond institutional support, private initiatives such as streaming partnerships, fashion houses, and independent music labels are also contributing to the sector’s expansion.
However, Nigeria’s creative sector has historically faced challenges including unreliable power, high costs, weak copyright enforcement, and macroeconomic instability. The current administration under President Bola Ahmed Tinubu is now working to address these issues through the Federal Ministry of Art, Culture, Tourism, and the Creative Economy, by establishing intellectual property protections and unlocking creative funding.
Experts project the creative sector will contribute 2.3 percent to Nigeria’s GDP and create over 2 million jobs by 2030, potentially generating $100 to $450 billion in economic value by 2050.
