Afrotoons Launches in Ghana with Animation Preview

Why this is here: Afrotoons’ leadership observed a gap in available African cartoons, prompting the creation of a studio focused on filling that void in the $100 billion global children’s content market.

Afrotoons officially launched in Accra, Ghana, yesterday with a celebration attended by leaders from culture, diplomacy, and creative industries. The new animation studio intends to create globally-focused content rooted in authentic African storytelling, beginning with its series Selase’s Adventures. A private screening of the first episode occurred during the event.

Co-founder Esther Ohrt Paul noted a lack of African-made cartoons during her childhood, inspiring her to begin writing stories. Chief Content Officer Ama Adi Dako-Seidu shared how she initially created characters named Anna instead of Ama, revealing a need for African representation in children’s media.

The studio aims to capture a portion of the over $100 billion global children’s content market, currently lacking African narratives. Season one of Selase’s Adventures will consist of thirteen episodes, initially debuting on YouTube in 2026. While early production is underway, Afrotoons still needs to build its dedicated OTT platform and expand distribution beyond its digital-first strategy.