Dau trau fertilizer and family farming in Vietnam
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A Vietnamese man recalls how Dau Trau fertilizer, produced by Binh Dien Fertilizer Company, helped his family’s farm thrive for over 50 years.
In the 1980s and 90s, his parents struggled to yield enough crops from their small rice paddy to support their children’s education. They found that Dau Trau fertilizer improved their harvests, and his father diligently studied the company’s free agricultural guides to maximize its benefits.
The fertilizer became a familiar sight in their commune, and the local cooperative subsidized its price to 50,000 dong per bag. The man remembers his father cycling several kilometers to purchase the fertilizer, often carrying him along as a child. The increased yields provided the family with more food and allowed them to afford schooling for their children. Beyond agriculture, the brand connected with the family through television programs.
His father enjoyed the agricultural show Nha Nong Dua Tai (Farmer’s Talent), sponsored by Binh Dien, while his mother listened to a weekly cải lương (traditional opera) program and the Bong Lua Vang (Golden Rice Stalk) competition on the radio. The family also followed the VTV Binh Dien Long An volleyball team. Even the packaging was repurposed, his mother used the outer bags to store grains and the inner plastic to make raincoats for her children.
The author later received scholarships sponsored by Binh Dien Fertilizer Company.
