Mississippi River Towns Find New Life Through Tourism

Communities along the Mississippi River in Wisconsin are increasingly relying on tourism to sustain themselves as traditional river industries fade. The village of Trempealeau and others are seeing a surge in visitors, particularly those interested in outdoor recreation, since the COVID-19 pandemic. Businesses like Stockholm Pie and the Corner Store in Fountain City are drawing crowds, while marketing associations like the West Coast of Wisconsin are working to promote the region as a destination.

However, this influx of tourism presents challenges, including a shortage of housing as properties are converted into vacation rentals. Several communities, including Cassville and Fountain City, are actively seeking ways to attract both visitors and new residents, offering incentives and focusing on the unique qualities of small-town life. The Prairie Island Indian Community is also working to bridge cultures and share Dakota history with visitors.

The Mississippi River remains central to the identity and economy of these towns, with businesses like Clements Fishing Barge continuing a 90-year tradition. Communities recognize the need to balance economic development with environmental stewardship to ensure the river continues to support them for generations to come.