Jordan Brand Wings initiative celebrates 10 years of student scholarships

Jordan Brand, the brand associated with basketball player Michael Jordan, awarded scholarships to more than 350 students in the United States, the Philippines, and China to mark the 10th anniversary of its Wings initiative.

The initiative provides scholarships, mentorship, and creative programs to help young people from disadvantaged communities overcome barriers to education. Over its first decade, the program supported more than 4,000 students worldwide.

The 2025 scholarship recipients come from various cities, including Charlotte, Chicago, Los Angeles, New York, Philadelphia, and Portland in the United States, as well as Manila in the Philippines and 33 cities across China. The program offers more than just financial aid. It includes the Beyond Basketball program, which combines basketball culture with life skills, and a Design Program where students learn from product creation teams to build portfolios. Additionally, an internship program places students in professional roles.

Nike reported that the program placed 36 students in internships across NIKE, Inc. and saw more than 1,400 students complete the Wings Design Program during the first ten years. Jordan Brand is expanding its reach into Europe through new partnerships in London and Paris. In London, a collaboration with the Hoopsfix Foundation will bring educational activities to young basketball players in South London. In Paris, a partnership with the Union de la Jeunesse Internationale will support youth diaspora communities.

The organization aims to empower more than 10,000 students by 2035.