Kerala campaign aims to normalize mental healthcare
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The Indian Psychiatric Society’s Keralam chapter launched ‘Susmitham. Mind Your Mind, Mental Health Matters’ to encourage open conversations about mental health and reduce stigma.
People in Kerala, India, often conceal emotional distress due to fear of judgement, contributing to higher suicide rates than the national average. Keralam recorded 10,865 suicide deaths in 2024, a slight decrease from the previous year.
The campaign focuses on three main goals: strengthening community support for mental wellness throughout life, breaking down the silence and shame surrounding mental health issues, and teaching people how to identify and respond to signs of distress. Organizers plan to use accessible communication methods, including a YouTube channel with personal stories and expert advice, to promote mental wellbeing as integral to overall health.
The IPS also intends to bolster existing mental health infrastructure at primary care facilities, with its members offering free services where needed. The campaign aims to empower individuals to manage their emotions and seek help through community resources or clinical interventions, and to increase public understanding of mental health issues. People in crisis can access the national Tele MANAS helpline by dialing 14416 or 1800-89-14416 for free, 24/7 support.
