Peruvian woman shares culture and story on TikTok
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Ceferina Durán, known as Mamá Shifi, began posting videos on TikTok from her home in Huancapallac, a town near Huánuco in Peru.
Durán lost her husband and two brothers-in-law during a period of political violence and supported her five children through cooking, crafts, and singing. Her son, a communications professional, helped her create a TikTok account where she shares her life, art, and stories. Durán’s videos quickly gained popularity, attracting over 20,000 followers.
She uses the platform to showcase the cultural attractions of the Huánuco region, including local lagoons and yellow-chested trout, and to connect with an audience that encourages her creativity. Durán is a participant in “Peruanos que Suman” (“Peruvians Who Add Up”), a social campaign run by El Comercio newspaper and the BCP bank. The campaign identifies and celebrates Peruvians whose work positively impacts their communities.
Currently in its third year, the initiative travels throughout the country to find people making a difference.
