South African Citrus Industry Prioritizes Trade Partnerships

The Western Cape citrus industry in South Africa launched Export Strategy 2035, placing economic diplomacy at the forefront of its export growth plans. The strategy responds to increasing global trade fragmentation caused by protectionism, geopolitical tensions, and logistical challenges. Citrus Growers’ Association CEO Boitshoko Ntshabele emphasized that securing existing markets and opening new ones are as vital as increasing production, aligning with the industry’s Vision 260 to export 260 million cartons.

The industry is actively working to maintain access to key markets like the US, currently considering a 12.5% tariff on South African citrus, while also pursuing growth in emerging markets such as India, where exports rose 85% last season. Recent diplomatic events, including a citrus tasting for diplomats, aim to build commercial relationships and consumer demand.

South African citrus exports generated approximately $2.47 billion in 2025, supporting an estimated 140,000 jobs and contributing significantly to the country’s foreign exchange earnings.