Ponto Verde revamps education program to boost recycling in Portugal
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Ponto Verde, a Portuguese organization, launched a refreshed image and program for its Academia Ponto Verde, an initiative that teaches students about packaging recycling, as it prepares to return to schools in the 2026/2027 school year.
The organization will visit schools across Portugal, including the Azores and Madeira islands, to educate students about reducing, reusing, and recycling packaging.
These educational sessions target students in grades 7 to 9 and aim to reach over 50,000 students this school year, a 32% increase from their largest program to date. Ponto Verde’s lessons emphasize the role children and young people play in encouraging their families to properly sort waste and explains how packaging travels from collection points to recycling centers.
Students will also be encouraged to use ELO, Ponto Verde’s digital recycling assistant available on its website and app, to answer any remaining questions. Ricardo Sacoto Lagoa, Director of Marketing, Sensibilization and Communication at Sociedade Ponto Verde, stated the organization believes change begins with knowledge and that young people are key to spreading sustainable habits at home.
The rebranding includes a new visual identity, developed by Fuel agency, that builds on a 2025 process to unify the visual look of Sociedade Ponto Verde and Ponto Verde.
