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Erling Haaland champions libraries and literacy in Norway

nrk.no · 16 September 2026
Erling Haaland champions libraries and literacy in Norway
Photo: nrk.no

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Erling Braut Haaland, the professional footballer, received an award as “Library Friend of the Year” in Rogaland, Norway, after he and his father, Alfie Haaland, donated a valuable book to their home municipality of Time.

The donated book, a copy of Snorre Sturlason’s Norse sagas, is Norway’s most expensive book, valued at 1.3 million kroner. Time library will display the book for public access. Haaland also promotes reading through his EH9 Foundation, encouraging literacy among children and young people.

The Norwegian Library Association Rogaland presented the award, but Haaland could not attend the ceremony in Stavanger. His father shared a message stating Haaland is humbled by the recognition and respects the work of teachers and librarians in fostering a love of reading. Haaland’s actions are connected to a larger literacy initiative including a reading competition for students in Time municipality. Winning classes will attend a national football match at Ullevaal stadium with Haaland.

Local officials noted declining reading scores and hope this initiative will improve literacy across all subjects.

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