Natura Digitizes 36,000 Consultants in Mexico

Why this is here: Natura’s program aims to increase the income potential of 36,000 consultants by as much as 50 percent through digital literacy.

Natura’s Instituto Fundación, led by Silvia Ojeda Espejel, is digitizing 36,000 direct sales consultants in Mexico. The initiative aims to increase potential income by up to 50 percent.

Though seven of ten consultants own smartphones, limited technical skills hindered their performance. As of late 2025, only 32,000 of Natura and Avon’s 400,000 collaborators in Mexico used mobile tools.

The foundation’s educational offerings now focus on social media and tech entrepreneurship. Eighty-one percent of Mexican women surveyed associate technology use with greater personal autonomy. Ojeda specified that digitalization improves personal safety and contact management within a sector largely composed of women.

Juan Carlos Cruz coordinates the effort, which seeks to reduce gender inequality and strengthen economic activity. The organization notes that fully realizing the potential of digital platforms remains a challenge. The transformation of direct sales continues to be central to family financial stability.