EU Bans Destruction of Unsold Clothes to Fight Fast Fashion

The European Union began prohibiting large companies from destroying unsold textile and footwear products on July 19, 2026, as part of the Ecodesign for Sustainable Products Regulation. The measure aims to end the practice of discarding new, usable clothing, which contributes to waste and environmental damage. Each year, between 4 and 9 percent of unsold textile products in Europe are destroyed before reaching consumers.

The ban will extend to medium-sized enterprises in 2030. Destruction will only be permitted in exceptional cases, such as for damaged or unsafe items. Companies must now report quantities of unsold products they eliminate and their final destination, increasing transparency around waste.

The EU hopes this regulation will encourage companies to prioritize reuse, resale, donation, and recycling. While a step toward a more circular economy, the EU acknowledges that reducing overall production and promoting durable design remain critical to address the problems within the fast fashion industry.