Sunfull movement fights cyberbullying with AI focus
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In Seoul, South Korea, the Sunfull Foundation and its partners launched a campaign against AI deepfakes and harmful online comments.
The group, which began in 2007 to honour victims of cyberbullying, held a ceremony with lawmakers and diplomats to address the evolving threat. Min Byoung-chul, chairman of the Sunfull Foundation, explained that online harassment has had deadly consequences and encouraged people to share positive messages.
The Sunfull movement originated from the Korean word for a kind reply, which the foundation adapted to “sunfull” to represent a positive online environment. Organizers stated that the problem now extends beyond simple online comments to include AI-generated deepfakes and coordinated bullying. They believe these issues pose a significant threat to individuals’ dignity and want South Korea to become a leader in establishing digital rights standards in the age of artificial intelligence.
The event also included the naming of the first group of 2026 Sunfull Human Rights Ambassadors.
