Jamie Oliver Joins Fish Tales for Sustainable Seafood

Why this is here: Bart van Olphen began Fish Tales 25 years ago with a commitment to ocean conservation, recognizing the need to expand his impact beyond the Netherlands.

Jamie Oliver and Dutch company Fish Tales are partnering to promote sustainable fishing practices internationally. The collaboration aims to make sustainably caught fish the standard, addressing concerns that over 90% of global fish stocks are fully or overfished. Bart van Olphen, founder of Fish Tales, initiated the partnership recognizing the need for wider reach.

Oliver, known for his work on sustainable food, shares van Olphen’s vision. They believe that protecting ocean biodiversity is essential for future food security. Together, they plan to inspire consumers to make responsible seafood choices.

Their first project is “The Seafood Revolution,” an online series launching on June 8th—World Ocean Day—across Jamie Oliver’s and Fish Tales’ online channels. The series will feature stories from fishing communities and recipes demonstrating how to enjoy sustainable seafood.

While the series addresses questions about seafood origins and sustainability, the long-term impact on global fishing policies remains to be seen. The pair will continue creating content and inspiring change.