Tyre Maker Tests Sustainable Industry Shift
Why this is here: Giti Tire developed a prototype tyre made with 93 percent sustainable materials, signaling a move beyond incremental changes in the industry toward fully reimagined products.
Giti Tire Group is redesigning tyres to reduce environmental impact and improve efficiency. The Singapore-based company focuses on lowering rolling resistance to boost fuel efficiency and EV range. Giti developed a prototype tyre with 93% sustainable materials and aims for 30% sustainable content by 2030.
Engineers balance sustainability with safety and performance standards. Improving tyre durability, fuel efficiency, and wet grip presents design challenges. The company is also incorporating certified sustainable and recycled materials into its supply chains.
Giti views climate and supply chain risks as core business concerns. They are investing in new materials and diversifying sourcing to mitigate potential disruptions. The company aims to lower production costs through partnerships and advance simulation technologies.