Punjabi by Nature expands operations for Diwali sweets market

Punjabi by Nature expanded its Diwali operations to 10 locations across the Greater Toronto Area and Kitchener, Ontario, to serve shoppers during the week-long festival.

The company grew its reach from eight locations last year to accommodate the high demand for mithai, which are traditional Indian sweets. This expansion includes a large sweets market in Brampton, Ontario, where organizers expect around 150,000 visitors before the festival ends on November 8.

The company increased its inventory to offer more than 200 varieties of sweets during the holiday period, compared to the roughly 120 varieties available during the rest of the year. Workers and chefs manage the production of these items, including milk cakes, which sell faster than any other product. The company stocked over one million empty boxes to package the sweets for customers who buy them to share with family and friends.

Chefs prepare popular items like jalebis, which are fried sweets, in large batches to keep up with long lines of shoppers. While the operation has grown significantly from a small tent started nearly 15 years ago, many local residents and new arrivals to Canada attend these events to maintain cultural traditions. Some families travel from other cities to experience the festive atmosphere and food.