Coventry market hosts new CBeebies series
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Filmmakers are shooting scenes for the CBeebies program I Can Taste It at Coventry Market in England, using the active market as a backdrop for children to explore food.
The show aims to build confidence in three to six-year-olds by engaging their senses with different foods. Presenters Aaron Roach Bridgeman and a puppet named Zesty guide young participants as they sample items from the market’s stalls, including those of fishmonger Clive Miller and trader David Betts.
The producers at Common Story, a Leamington Spa-based company, chose Coventry Market for its authentic atmosphere and strong sense of community. They believe showing children real places and people is important for representation. The series also features Compost Monster, a character intended to promote sustainable practices and reduce food waste. Hannah, a mother from Bedworth, enrolled her six-year-old son Oscar after seeing an advertisement online.
She also shared that visiting the market evokes nostalgic memories of her own childhood, as her parents brought her there weekly. Director Jess Matthews described the filming process as spontaneous, often adjusting to the children’s responses instead of adhering to a rigid script. Common Story started six years ago with a £10,000 budget and has since produced over 100 CBeebies programs, with another 30 currently underway. I Can Taste It is scheduled to air in spring 2027.
