Australia’s Smoking Rate Continues to Fall

Australia’s National Drug Strategy Household Survey revealed that 5.6% of people aged 14 and over smoked daily in 2025, a decrease from 8.3% in 2022-23. Despite recent social media trends suggesting a resurgence in smoking, data indicates the country is on track to meet its 2030 goal of reducing adult daily smoking to 5% or less. The survey also found daily e-cigarette use remained stable at 3.6% and did not see a corresponding increase in cigarette smoking after stricter vape laws were enacted.

The survey data aligns with other Australian state surveys, though researchers caution that response rates and a change in survey providers may affect results. Currently, around one-third of smokers report using illicit tobacco, a substantial increase from 2022-23.

Australia’s success is attributed to comprehensive tobacco control measures including high taxes, plain packaging, and public health campaigns. Moving forward, officials emphasize the need for continued enforcement against illicit tobacco and sustained funding for anti-smoking initiatives to maintain progress and address emerging threats like nicotine pouches.