Emirati entrepreneur turns family traditions into Soapbar success
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In the United Arab Emirates, Naila Alremeithi transformed her family’s traditional wellness practices into the thriving business, Soapbar.
Growing up in Abu Dhabi, Alremeithi learned to create natural skincare and haircare from locally sourced ingredients, skills passed down through generations. She began making soap with her mother as a hobby, which evolved into a business after they realized others might enjoy their creations.
Alremeithi supplemented her International Relations degree with specialized training in formulation, recognizing the need for technical knowledge to produce consistent, high-quality products for customers. She officially launched Soapbar in 2019, initially focusing on solid soaps before expanding into shampoos, creams, and scrubs. Building trust with customers proved challenging as a new, online-based local brand, but repeat purchases validated her approach. As Soapbar grew, Alremeithi prioritized sustainability, transitioning from plastic to glass packaging to better reflect the brand’s values.
She envisions a future where local UAE businesses contribute significantly to the skincare industry by blending traditional knowledge with modern practices. Alremeithi encourages aspiring Emirati entrepreneurs to pursue their passions with dedication and continuous learning, believing that a genuine idea can achieve international success.
